The Team

Our actions as individuals can make a difference, our actions combined as an industry can change the world.

Amy Morrison (she/her)

As MSA President and Co-founder, Amy operates at the intersection of live music and environmental responsibility, fusing her expertise in the touring industry with her sustainability passion and background.

Amy has been a trailblazer in the live music world for over three decades, notably serving as SVP of Marketing for Concerts West/AEG Presents where she worked with the Rolling Stones, Celine Dion, Paul McCartney, Prince and more. She also co-led the Climate Positive Touring team and spearheaded the company’s reusable cup program. In 2021 she reinforced her commitment by achieving a sustainability certificate from Presidio Graduate School.

Amy Morrison